Singapore enjoys a great location in the heart of Southeast Asia that makes it an excellent entry point to the region. As a cultural melting pot, It also have a natural stepping stone to a richly-diverse Asia, and the bridge that connects media industry players from all around the world.

Singapore is an island country made up of 63 islands. Singapore is a world leader in several areas, it is the world's fourth leading financial centre, the world's second biggest casino gambling market, the world's top three oil refining centre.

The port of Singapore is one of the five busiest ports in the world. The country is home to more US dollar millionaire households per capita than any other country. The World Bank notes Singapore as the easiest place in the world to do business.

Some 5 million people live in Singapore, of whom 2.91 million were born locally. Most are of Chinese, Malay or Indian descent. Singapore has one of the most efficient healthcare systems in the world, even with a health expenditure relatively low for developed countries.

Since the 1990 s, the government has been promoting Singapore as a centre for arts and culture, in particular the performing arts, and to transform the country into a cosmopolitan 'Gateway between the East and West'.